Nespresso

This campaign for Nespresso was created to target an "underdog" brand and create more brand awareness within the market. Me and my team which consisted of 2 other students chose Nespresso as Keurig is the number one coffee machine brand in the United States. We shot all of the stills and shot the brand film, being present on set to direct the film. We collaborated with a team of students in the film department to help us shoot the film, and sourced all of the materials from local thrift stores and old film sets. We created all of the campaign assets based on real research we were able to find online.